Everywhere they turn kids are bombarded with words and images trying to sell them something. Whether it’s while they’re watching television, checking their social networks, or even doing online research, the marketing materials are there.
This year’s Media Literacy Week theme, “What’s Being Sold: Helping Kids Make Sense of Marketing Messages,” (November 4-8, 2013) will encourage educators and parents to talk to children and teens about the marketing they encounter on a daily basis and help them to better understand the messages.
Since 2006, the Canadian Teachers’ Federation (CTF) and MediaSmarts (formerly Media Awareness Network) have been hosting Media Literacy Week to promote media and digital literacy as key components in the education of young people. While the theme may change each year, the goal remains the same – to help young people develop the critical thinking skills necessary for active and informed engagement with media.
Each year ministries of education, teacher associations, NGOs, community and youth-based organizations, and individuals across Canada plan media literacy activities in recognition of the week.
The Media Literacy Week website is a great place to start if you are interested in organizing or participating in an activity in your community. For a list of events associated with the week, check out the Events Calendar. The site also profiles teachers and students who are doing extraordinary things with technology; if you know of someone we should profile, let us know at firstname.lastname@example.org.